Chinafo Adetɔnfo Bahe Na Wɔwɔ Amazon Australia?

Ɛyɛ den sɛ yɛbɛte nokwasɛm a ɛyɛ sɛ nhomatɔnbea ketewaa bi a ɛwɔ Intanɛt so anyin abɛyɛ wiase nyinaa e-commerce adwumakuw no ase, nanso ɛno pɛpɛɛpɛ na Amazon ayɛ. Sɛ́ eye anaasɛ enye no, nneɛma a wɔbɛtɔ afi Amazon no ne ade foforo a wɔyɛ. Sɛnea ɛyɛ mmerɛw sɛ wobɛtɔ biribiara wɔ Intanɛt so no ma amannɔne nneɛma ne nneɛma a wɔde fi amannɔne ba no dɔɔso ba ɔman no mu. Ntrɛwmu no yɛ kusuu ntɛmntɛm bere a ne su so tew na saa nneɛma yi a wobenya afi mu no bɛyɛ adwuma a ɛyɛ sunsuma. Yɛredi asɛmmisa bi a ɛho hia a ɛwɔ nkɛntɛnso kɛse wɔ Australia sikasɛm akwahosan so ho dwuma: Chinafo adetɔnfo baahe na wɔwɔ Amazon?

Na nea ɛho hia sen saa no, dɛn na Chinafo nneɛma a wɔde fi amannɔne ba no mu dodow no ara yɛ wɔ ɔman no sikasɛm tebea ho? Nea ɛyɛ awerɛhow no, ɛte sɛ nea bɔhyɛ a ɛne sɛ wiase nyinaa gua a wɔbɛtrɛw mu no ne nea mfaso wɔ so sen biara ma amannɔne aguadifo. Saa bere yi nyinaa, ɛsɛ sɛ Australia nnwuma yɛ nkwa mogya a ɛma Amazon Australia di yiye. Mmom no, wɔhwe ase wɔ Amazon nhwehwɛmu nsɛm no akyi nkratafa a ɛwɔ kwan ho na mfutuma ayɛ so ma no so.

Kenkan kɔ so bere a yɛda akontaabu a ɛyɛ nwonwa a ɛfa nkɛntɛnso a Chinafo adetɔnfo nya wɔ Amazon Australia gua so adi, ne nea ɛkyerɛ ma mpɔtam hɔ e-commerce nnwuma no.

Amazon Australia a wobetumi anya

Bere a Amazon dii kan trɛw ne gua mu kɔɔ Australia wɔ afe 2017 mu no, adwumakuw kɛse no hyɛɛ bɔ akɛse maa sikasɛm. Esiane sɛ na Australiafo nnwumawuranom wɔ anidaso sɛ wobenya nnwuma foforo na wɔanya wiase nyinaa gua mpo nti, na wɔmpɛ, na na ɛfata sɛ wɔyɛ saa. Wɔ afe 2017 mu no, na nnipa 14,000 na wɔtɔn wɔ Amazon Australia. Na afei? Wɔn a wɔtɔn no bɛboro fã de nneɛma fi China reba. Na ɛno nnya nsusuw sɛnea Chinafo adetɔnfo ankasa dodow a wɔwɔ Amazon Australia no ho.

Esiane sɛ Chinafo adetɔnfo ahyɛ mpɔtam hɔ gua so nti, Australia nnwumakuw pii repere sɛ wɔbɛtɔn. Guadidan no so ayɛ ma, yiw, nanso adetɔnfo bɛn na wɔredi nkonim? Nea ɛho hia sen saa no, dɛn na ɛrekɔ so wɔ mpɔtam hɔ adetɔnfo so?

Chinafo Adetɔnfo Nsuyiri a Ɛbae wɔ Amazon Australia

Nsɛm a efi Marketplace Pulse da no adi sɛ Amazon AU tɔnfo bɛboro fã de nneɛma fi China remena. So eyi kyerɛ sɛ saa adetɔnfo yi yɛ Chinafo adetɔnfo? Ɛnyɛ nea ɛho hia ankasa. Sɛnea nsɛm no kyerɛ no, mpɔtam hɔ adetɔnfo 43% de nneɛma fii aguadifo a wɔwɔ Australia hɔ kɔe.

Esiane sɛ wɔakyerɛw nneɛma bɛyɛ ɔpepem 20 wɔ Amazon AU so nti, ɛno kyerɛ sɛ wɔde bɛboro ɔpepem 10 fi China na ɛba. Alright, enti bɛboro nneɛma no fã fi China, nanso Chinafo ahe na wɔtɔn wɔ Amazon? Ɛnyɛ nwonwa sɛ dodow no kɔ soro kodu soro na wɔkyerɛ sɛ ɛbɛkɔ soro nkutoo.

Amazon Australia adetɔnfo foforo no mu 40.5% yɛ Chinafo, sɛnea Marketplace Pulse kyerɛ no.

Yɛrentumi nnyae sɛ yɛbɛbisa sɛ: ɔkwan bɛn so na eyi ye ma Australia sikasɛm? Afei nso, esiane sɛ wonni akansi no anim kakraa bi nti, ɛbɛyɛ dɛn na Australia nnwumakuw atumi anya nnipa a wɔbɛba wɔn Amazon sotɔɔ ahorow mu na wɔatɔn? Sɛnea ɛbɛdaa adi no; ɛyɛ biribiara nanso ɛnyɛ den.

Akwanside Ahorow Ma Australia Nnwumakuw wɔ Amazon

Chinafo adetɔnfo a wɔdɔɔso wɔ Amazon Australia no kɔ soro afe biara. Esiane nnipa a wɔreba no nti, Australia nnwuma repere sɛ wobenya nnipa a wɔbɛtwetwe wɔn na wɔakɔ so ayɛ adwuma. Nnwumawuranom pii nhu ROI esiane anohyeto ahorow a edidi so yi nti:

Nneɛma a Wontumi Nhu Mfi Guadibea Funnel no mu

Ɛwɔ hɔ a bere nyinaa infiltration of foforo adetɔnfo wɔ Amazon AU, dodow no ara rentumi nni nkonim wɔ Amazon Marketplace Funnel . Ne titiriw no, adetɔnfo foforo kɔka Amazon AU ho da biara, nanso dodow no ara nya osuahu a wontumi nhu no yiye na ɛno nti, wontɔn. Wɔ adetɔnfo ɔpepem pii a wɔwɔ Amazon wɔ wiase nyinaa mu no, mpempem du du pɛ na wotumi di yiye na wɔtɔn nneɛma a ɛkɔ so daa. Dɛn nti na eyi te saa?

Wɔ Australia nnwumakuw fam no, apereperedi no gyina sɛ wɔbɛkɔ nkratafa a ɛwɔ soro wɔ nsɛm a wɔhwehwɛ mu. Ɛte saa efisɛ nneɛma a efi Chinafo adetɔnfo hɔ ahyɛ saa nkratafa a ɛkorɔn no ma. Nea ɛma asɛm no mu yɛ den kɛse ne sɛ, amannɔne adetɔnfo bi wɔ hɔ a wɔayɛ wɔn ho sɛ Australiafo.

Wɔakyerɛw Chinafo Adetɔnfo Sɛ Australiafo Nnwuma

Esiane sɛ Amazon AU mu nhyɛso rekɔ soro nti, mpɔtam hɔ intanɛt so nnwuma reyɛ bi atutu fam wɔ adetɔnfo nhyehyɛe mu. Ɛhɔnom adwumawura bi hui sɛ Amazon AU adetɔnfo pii yɛ Chinafo adetɔnfo a wɔwɔ sotɔɔ ahorow wɔ Ali-Express, Chinafo e-commerce nhyehyɛe titiriw bi so.

Fees a Ɛkɔ soro ne Nea Ɛba Fam

Australia nnwumakuw tua ɔsram biara ka ne ahyɛde sɛ wɔmfa wɔn nneɛma nkyerɛw wɔn din wɔ Amazon gua so nkutoo na wɔantɔn biara esiane sɛ wontumi nhu wɔn yiye nti. Wɔbɛyɛ dɛn atumi ama nnipa akɔ wɔn Amazon sotɔɔ ahorow mu sɛ wɔn nneɛma no ntumi ntwam Chinafo adetɔnfo a wɔwɔ nkratafa kakraa a edi kan no so a?

Amanaman Ntam Adetɔnfo wɔ Mpɔtam Hɔ Guadibea

Esiane sɛ ɛhɔnom adetɔnfo pii repere sɛ wobenya kar na wɔatɔn nti, amanaman ntam adetɔnfo a wɔredɔɔso aba mpɔtam hɔ gua so. Yɛrentumi nnyae sɛ yebesusuw sɛnea ɛno so ba ɔman no sikasɛm so mfaso? Nnwumawuranom pii susuw sɛ Amazon AU ne Chinafo adetɔnfo retwa apam ahorow mu, na bere a adanse kakraa bi na ɛwɔ hɔ no, ɛyɛ akyinnyegye a ɛfata. Ne nyinaa akyi no, ɛte sɛ nea Chinafo adetɔnfo no nyin ara kwa bere a Australiafo nnwuma pii susuw ho sɛ wɔbɛto sotɔɔ mu bere a wɔanya adetɔn kakraa bi anaasɛ wonnyaa adetɔn biara akyi no. Amazon nnya nkaa saa anwiinwii yi ho asɛm, na ɛma Australiafo adetɔnfo adwenem naayɛ ne awerɛhow no yɛ kɛse.

So Amazon Australia abɛyɛ “Amazon China”?

Ebia saa nsɛm yi yɛ wiase nyinaa ntrɛwmu no yaw a ɛrenya nkɔanim ara kwa, anaasɛ ebia, egyina hɔ ma sintɔ ahorow a emu yɛ den wɔ Australia e-commerce tebea foforo no mu. Sɛ Amazon Australia kyerɛ sɛ ɛde aguadi bɛba sikasɛm mu na aboa mpɔtam hɔ nnwumakuw a, ɛhɔnom adetɔnfo no nte ɔdɔ no nka. Wɔn mu pii adi nkonim wɔ e-commerce platform afoforo te sɛ eBay mu.

Michael Coates ka kyerɛ Smart Company , a ɔyɛ sotɔɔ kɛse a wɔtɔn sakre abiɛsa wɔ Australia, Trike Bike, wura no sɛ: “Ade a ɛyɛ abasamtu ne sɛ metumi adi ho dwuma sɛ na ɛyɛ ade a obiara mpɛ a, sɛ ɛyɛ ade a obiara mpɛ a, metumi adi ho dwuma, nanso yɛrennya kar a ɛbɛba kɛkɛ.”

Ɛnyɛ Coates nkutoo na ɔte saa. Kar a enni Amazon AU gua so no yɛ osuahu a wɔkyɛ ma Australia nnwuma pii. Nanso, nokwasɛm a ɛyɛ abasamtu sen biara ne sɛ kar wɔ hɔ. Na ɛhe na ɛrekɔ? Wɔde kɔma Chinafo adetɔnfo. Aussie nnwumawuranom pii ntumi nnyɛ hwee sɛ wobesusuw ho sɛ: so Amazon Australia reyɛ “Amazon China”?

Amazon boa wɔn a wɔkamfo kyerɛ sɛ nneɛma pa gye bere. Enti, so nkɔso a ɛba nkakrankakra ne ade titiriw a ɛma wodi yiye wɔ Amazon Australia? Bere bɛkyerɛ, nanso sɛ ɛte saa a, so ɛdɔɔso sɛ wobetu Chinafo abankɛse a ɛwɔ Amazon Australia gua so no agu? Momma yennya anidaso.

Saa bere yi nyinaa, adetɔnfo foforo bɛka Amazon Australia ho da biara da. Sɛnea ɛte biara no, Australiafo adetɔnfo fi gua so. So ɛyɛ biribi a ɛbae ara kwa? Anaasɛ ɛyɛ adanse a ɛkyerɛ sɛ mprempren, sen bere biara no, Australia e-commerce ne ɔman no sikasɛm asetra da adetɔfo no nsam?